VICE PRESIDENT OF MARKETING Kadient
THIS JOB HAS EXPIRED Position Summary:
The Vice President of Marketing reports to the CEO and is a member of the Company?s executive team. He/She will be responsible for providing executive leadership and management of the Company?s marketing organization, which includes: Corporate marketing, demand generation, partner/channel marketing, product marketing, and business or lead development. The VP Marketing will drive the Company?s efforts to position itself as a visionary leader in its emerging market and to achieve its revenue goals.
Be a role model for the company culture.
Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
Oversee marketing communications including branding, public relations, and Qvidian.com.
Oversee demand generation programs (both inbound and outbound) from lead through close, ensuring effective conversion and measurement throughout the lead lifecycle.
Work closely with VP Sales and CEO to develop and manage channel and partner strategies and programs.
Oversee product marketing including product launch management, messaging, sales training, presentations, sales tools, competitive analysis and general sales support.
Work with the CEO and the other executive team members to identify and develop strategic alliances.
Develop and manage the Company?s entire marketing budget.
Develop and track metrics and success criteria for all marketing programs and activities.
Act as spokesperson for the company with press and analysts and at industry events.
10+ years marketing experience in comparable industries with 4 years in a senior management position.
Ability to plan and manage at both strategic and operational levels.
Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.
Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.)
Experience in choosing, deploying, and using Salesforce.com and preferably Marketo.
Substantial experience working with business and industry press.
Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
Extremely effective public speaking skills and presence.
Capacity to assume more significant executive responsibilities over time.
||15 Trafalgar Square |
Nashua, NH 03063
THIS JOB HAS EXPIRED