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Vice President of Marketing Avvo
THIS JOB HAS EXPIRED
Avvo has gone from concept to market leader in three short years. However we need an experienced and creative marketing mind to help us succeed in our next stage of development. The VP of marketing will be a key member of our executive team, reporting to Avvo's CEO.This is a role for those marketers who revel in guerrilla marketing, especially to consumers. Your primary focus in the short term will be building quality consumer traffic for the Avvo.com website. If your primary expertise and consistent strategic focus is building consumer brand by spending millions of dollars, this role is not for you.
Primary Responsibilities
Primary manager and strategist in all consumer and business-to-business marketing for Avvo's lines of business.
Oversee the following primary marketing functions:
Online marketing focused on traffic generation and sales, including SEO, email and social media
Public relations and communications
Syndication of the company's information to third-party websites
Thought-leadership within Avvo's professional communities
Offline marketing, including events and seminars
Development of the Avvo brand
Retain and lead Avvo's high-performance, world-class marketing team and recruit new talent for this team
Manage a significant budget and successfully forecast and manage ROI for all marketing programs
Qualifications
10+ years in consumer marketing
5+ years in a consumer marketing leadership role in an Internet business
Demonstrated ability to build consumer demand in a lean, entrepreneurial environment
Proven ability to successfully build and lead effective marketing teams
Strong analytical thinking skills and a passion for translating quantitative and qualitative data into consumer insights
Experience navigating process and strategy across multi-functional teams
Stellar communication and leadership skills
| Location: | 616 First Avenue Suite 700 Seattle, WA 98104 United States |
|---|---|
| Full Time | |
| Marketing |
THIS JOB HAS EXPIRED
Avvo
20 - 50M RaisedInvestors: Benchmark Capital, DAG Ventures, Ignition Partners
All Jobs: at Avvo
| Web Site: | www.avvo.com |
|---|---|
| Headquarters: | 1218 3rd Avenue Seattle, WA 98101 United States |
| Employees: | 41-100 |
| 2006 | |
| Industry: | Consumer Products and Services |
| Avvo, Inc. (www.avvo.com) is the world's largest online ratings directory, connecting potential patients and clients with real doctors and lawyers. Avvo's mission is to help people make the best decisions for their important medical and legal needs. We do this by providing free ratings and profiles for 90 of practicing lawyers and 90 of licensed MDs in the US. Avvo has gone from concept to market leader in three years and is located in downtown Seattle. |
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