Vice President of Member Acquisition Zipcar
THIS JOB HAS EXPIRED Overview:
Zipcar, the world?s largest car-sharing company, is looking to add new talent to our team.
Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Around the world?from coast to coast, across Canada, the UK, and Spain and college campuses in between?people are making the decision to live car free and enjoying the convenience and environmental benefits of having ?wheels when you want them?.
As we continue to grow our operations, we are looking for talented, passionate people with great ideas to join the family. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you?re results-oriented, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply.
To learn more about Zipcar, what we do, and how we do it, visit zipcar.com. For further employment opportunities, visit zipcar.com/about/jobs.
Reporting directly to the Chief Marketing Officer, the Vice President of Member Acquisition will be responsible for setting the strategic direction and overseeing execution of our acquisition marketing efforts to achieve member targets and overall business objectives.
The Vice President of Acquisition is directly responsible for managing the acquisition team and supporting agencies, defining the ideal media mix, identifying and aligning with key partners to deliver new member acquisition streams, and meet the company?s cost-per-acquisition goals.
He/she will be expected to monitor and analyze key business metrics on a campaign-by-campaign basis, and take appropriate action based upon findings. The VP will work closely with the FP&A team, CFO, COO and local markets on media and partnership planning and results reporting related to new member acquisition.
The VP will develop and maintain relationships with key marketing partners, and be tasked with identifying and creating strategic communication plans that provide the platform for driving awareness, consideration and purchase intent among high-value prospect segments.
This role involves leading external new member acquisition communications and developing local acquisition capability in Zipcar markets. The VP will need to be capable of working with all levels of the organization and across Zipcar globally to champion and apply acquisition best practices including business partners, senior management, and employees.
Lead responsibility for meeting and exceeding member acquisition targets and cost per member acquisition goals
Provide direction and oversight to outside media agency on all
Manage all online and offline member acquisition campaigns
Manage acquisition funnel, media optimization, reporting, including A/B and multivariate testing
Design and implement all member acquisition strategies including referral, affiliate and viral
Manage media buying and agency relationship
Key stakeholder in membership pricing plans/offersProvide strategic thought leadership to regional and local teams to leverage best practices in member acquisition strategies
Provide leadership and insight in using analytics to optimize performance and/or identify gaps in a timely fashion
Design, develop and manage (set priorities) for partner marketing efforts and membership optimization through diverse channel partners
Coordinate with marketing teams to define and implement tactical member acquisition initiatives/plans to achieve regional and enterprise-wide objectives
key functional competencies:
Global Perspective ? Demonstrates expert understanding of global organizational issues. Leads, directs and promotes change to ensure global perspectives are taken into account
Strong influencer skills in a matrix structure - Communicates effectively with different stakeholders within a matrix structure
Strong ability to foster innovation at the edge - Fosters a culture of innovation: is open to new ideas, encourages employees to experiment and consider seemingly unconventional ideas, supports others who take calculated risks, recognizes and rewards innovation
Strategic Marketing ? Creates competitive and breakthrough strategies and plans; sees possibilities outside existing limits.
Media Planning ? Demonstrates expertise in media planning, buying and placement to create an effective mix and achieve strategic marketing campaign results; incorporates and anticipates various needs and inputs.
Market Insight and Customer Drive ? Effectively applies insights of markets and customer behavior, communicates effectively and leverages knowledge to benefit business planning and strategy
Search Engine Optimization, social and mobile ? Exhibits expertise in how to optimize search rankings and provide leadership to ensure search strategy consistently meets marketing strategy.
Analysis for Business Decision Making ? Adept at articulating conclusions from data, raising issues with insight into implications and is persuasive when presenting.
Bias for Action ? Identifies and acts on both short and long-term goals in achieving results. Actively seeks to stretch performance targets.
Innovation and Conceptual Capacity ? Identifies patterns and key issues in complex information.
Operational Marketing ? Optimizes return on marketing investment (ROI)
The successful candidate must have the following experience, skills, and education:
Bachelor?s degree is required, MBA preferred.
Ten years? experience in progressively senior management of acquisition focused organizations ? membership based business experience preferred
Significant experience developing strategies and executing communications plans across media channels
A seasoned executive with a sophisticated approach to motivating employees and peers; demonstrated ability to serve as a trusted advisor and strong and collaborative leader.
Broad knowledge of the technical elements involved in communications, issues management and advertising.
Highly skilled in analyzing and measuring tangible results based on business objectives.
Strong track record of building partnerships with outside organizations.
Outstanding organizing and leadership skills.
Articulate, strategic, and pragmatic problem-solver with ability to excel in a fast-paced, team-oriented environment.
Highly experienced in effectively communicating with all levels and business partners.
As a member of the Zipcar Team you will receive:
Superior Benefits Package
Discounts on services, products and much more
While we appreciate every applicant?s interest, only those under consideration will be contacted. We regret that phone calls will not be accepted. EOE
||25 First Street |
Cambridge, MA 02141
THIS JOB HAS EXPIRED