Vice President, Product Marketing & Strategy SciQuest
THIS JOB HAS EXPIRED Overview:
The VP of Product Marketing & Strategy will be responsible for driving the definition, development and management of highly innovative and effective product marketing programs. The position will also be responsible for researching customer requirements, competitive practices and trends and developing a strategy for product improvement to meet the needs of the customer. This position will oversee a team of product marketing professionals to ensure the effective execution of aggressive marketing programs that create demand for our products and build our brand.
Define strategic components of product marketing plans, in conjunction with the Executive Team.
Research, analyze, and develop marketing strategy for current products and determine market potential, trends and opportunities
Drive strategic direction of the Company in terms of new markets, new products and continued penetration of existing markets and products.
Define marketing strategies/plans.
Ensure marketing plans are consistent and aligned with company?s goals and objectives.
Direct definition of marketing tactical plans for each product area in conjunction with business unit directors, ensuring tactical plans reflect strategic objectives.
Obtain and review market research to determine opportunities that exist and ways to profit from them
Responsible for leading a team of Product Marketing Managers,
Lead and manage all Company branding and messaging at a high level.
Oversee all advertising and attend Industry related trade shows.
Build and maintain Strategic alliances with resellers and channel management.
Manage a team of Product Marketing Directors
10 or more years in business strategy, product marketing and market research, in a high tech environment.
Bachelor?s degree in related discipline. MBA or Master?s preferred.
Must be strategically focused oversight of tactical responsibilities.
Strong management skills ? provide the team long term strategic guidance
Results driven professional who has excellent communication, innovative, presentation and interpersonal skills
Understanding or prior knowledge of the software industry is preferred.
Experience working with Investor Relations for Company positioning/branding
Position is based in our Cary, NC office
Will require some travel.
||6501 Weston Parkway |
Cary, NC 27513
THIS JOB HAS EXPIRED