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VP, Corporate Marketing PlayFirst
THIS JOB HAS EXPIRED
At PlayFirst, we believe you can have fun anywhere, any time and at any age. That?s why we?re committed to creating mobile games for everyone to enjoy, including the fan-favorite DASH and Stars series of games like Diner Dash, SpongeBob Diner Dash and Mall Stars?. Whether you?re in line at the store, on your lunch break or lounging at home, you only need a minute to dive into a PlayFirst game?but you?ll find a lifetime of entertainment. PlayFirst games are played by tens of millions of fans worldwide, and we?re just getting started. To find out more about our talented team and our awesome games, please visit www.playfirst.com.PlayFirst is funded by Doll Capital, Mayfield Fund, Trinity Ventures, and Rustic Canyon Partners. PlayFirst, Inc. is headquartered in downtown San Francisco.
Job Description
Your leadership combined with our small, yet highly efficient Marketing team - will take the PlayFirst brand to the next level. You are an integral part of making our daily operations successful. You execute on clear thinking; core business strategies and you're joining our team because you like the idea of working in a creative environment where everyone's opinions count as we strive towards collective success.
Responsibilities
Drive the development of PlayFirst?s strategic objectives for marketing as well as translation of those objectives into tactical roadmaps.
Responsible for driving marketing innovation and forming alliances with internal teams and external partners to deliver content across channels and manage our mobile product releases.
Work with product marketing to manage schedule and budget dependencies for asset creation and insure that all teams have an accurate understanding of campaign development and timelines.
Create media plans; monitor campaigns and provide qualitative and quantitative analysis.
Lead internal Marketing team and provide an environment that challenges and rewards group by cultivating teamwork, creativity, innovation and career growth.
Preferred Qualifications
IOS/Android mobile games marketing experience.
Previous experience in brand positioning; advertising development and building agency relationships.
Strong analytical skills, business acumen and the ability to analyze data to spot important trends and opportunities.
Ability to work in a fast paced environment while holding self and others to quality, on-time deliveries.
Desired Experience:
E-commerce experience is a plus.
Experience in the video game industry, either in console, online or casual games
Experience with products targeted at the females age 30+ segment
Experience with reporting tools, data analytics, and metrics testing.
MBA degree
Benefits:
Core benefits include: health, dental, vision, life/disability insurance, flexible spending accounts, 401(k) and stock options. PlayFirst is located downtown in SOMA right by the financial district (2 blocks from the Embarcadero BART/Muni station and Ferry Building) and offers great fringe benefits, including generous paid time off & company holidays, weekly chair massages, daily catered breakfasts, free snacks and refreshments, and company-wide game jam and idea creation sessions to innovate the future of mobile gaming.
Salary and level to be determined by experience and education
| Location: | 120 Montgomery Street Suite 1370 San Francisco, CA 94104 United States |
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THIS JOB HAS EXPIRED
PlayFirst
Investors: Mayfield Fund, Rustic Canyon Partners, Trinity VenturesAll Jobs: at PlayFirst
| Web Site: | www.playfirst.com |
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| Headquarters: | 120 Montgomery Street Suite 1370 San Francisco, CA 94104 United States |
| Industry: | Software |
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