Cvent is seeking a VP/Director of Marketing for Consumer Events to lead our marketing efforts for our consumer event products, including event ticketing solutions and mobile apps for consumer events. We are looking for a proven leader who can work with the people on our marketing team, our technology team, and our sales organization to drive sales growth for our consumer event products.
Define strategy to grow sales and market share of Cvent's ticketing and mobile apps for consumer events
Identify and prioritize the ideal market segments for Cvent to target in this space
Develop and implement plans to drive lead generation for our consumer event product offerings
Conduct ongoing competitive intelligence and market research.
Work with our campaigns group to develop, refine and maintain targeted marketing campaigns and offers that result in high-quality sales leads. Work with a cross functional team to help define product enhancement and additions.
Collaborate with the creative team in our marketing division to develop landing pages, event websites, emails, collateral, case studies, and content/promotional pieces to increase sales.
Develop an understanding of the audience and buying stages for our solutions and developing solution-based value propositions
Creative thinker, team player, straight forward, high integrity, disciplined, detailed, structured, organized, self-directed and excellent communicator
7-10 years marketing experience
Knowledge of consumer events including music festivals, sports events, concerts or other consumer event verticals is a plus
Experience marketing SaaS solutions is very desirable
Experience supporting large sales organizations in a growth environment is preferred
Strong track record of lead generation and increasing sales opportunities.
Experience with content marketing Marketing Automation programs, such as Eloqua, Marketo, Silverpop and other enterprise systems like Salesforce.com and Omniture are a plus.
Experience with managing email marketing software to control targeted communications
Experience with MS Office Suite (Excel, Outlook, Word, Access)
Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity