VP Global Sales, Programmatic SpecificMedia
Specific Media is looking for an experienced VP of Global Sales - Programmatic, to lead our international efforts within Programmatic and evangelize our Holistic Digital offerings. This is a fast-paced and data-intensive position which involves real-time reporting and optimization techniques that leverage multiple data points. The successful candidate will have passion for ownership and execute by utilizing their technical and optimization skills to drive revenue. The VP of Global Sales ? Programmatic, understands the technology driven changing media landscape, marketplace challenges, clients' businesses and brand value and combines that expertise to translate metrics into effective global sales positioning.
?Develop and set the strategic direction required to meet and exceed sales quotas, leveraging programmatic offerings to maximize revenue.
?Development of new business lines and strategic engagements with top marketers and ad agencies
?Communicate goals and compensation plans to sales teams
?Manage the sales pipeline to maximize revenue
?Develop sales leadership within sales teams
?Manage Sales Directors ensuring they are trained in the areas of sales pitches, direct and indirect competition, Specific Media?s products and proper selling techniques.
?Demonstrate intense motivation to sell, gain market share and win.
?Work with the Global EVP of sales to set goals and compensation plans for sales teams
?Equip Sales Directors to ensure their teams are generating a high volume of sales related activity including cold calling, presentations, RFPs, and closings
?Work with sales team to cultivate relationships with clients, gain deep insight into their business and ultimately provide solutions to their marketing and advertising goals
?Manage expenses and set budgets
?Hire and asses team based on individual performance
?Build strong relationships internally at Specific Media
?Understand agency, advertiser, data and vendor landscapes and trends, reporting these to the organization; who are the major players, how do they buy, from whom; what are the macro and micro forces that shift tactical budgets and strategic direction?
?Develop in-depth knowledge of the industry and of the biddable media marketplace ?past, present, and future.
?Have a deep understanding and ability to analyze marketing demographics, media buying, agency dynamics, client ROI and the overall advertising landscape
?Must possess a strong working knowledge of the Digital Advertising space including display, video and mobile advertising.
?Experience working with online ad networks, behavioral targeting and optimization strategies, including CPA/CPC/CPM
?Must possess superb organizational, written and verbal communication skills
?Must be able to direct and inspire a strong sales team
?Ability to think quickly and develop, structure, negotiate, draft and maintain strategic partnerships, alliances, and relationships
?Proven track record of revenue generation in programmatic sales
?Dynamic presentation and public speaking skills
?Current rolodex of top online advertisers and interactive ad agencies
Education and/or Experience:
?Requires a minimum of 5-7 years experience in online advertising sales. 2 years in programmatic sales, preferably in ad networks, ad serving, exchanges or SEM.
?At least 5 years experience managing high level sales teams
?Requires at least a Bachelor?s degree in Business, or related.
Computer Skills: To perform this job successfully, an individual should have knowledge of:
?Proficient in MS Office.
?Working knowledge of CRM software.
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