VP Marketing 7signal
THIS JOB HAS EXPIRED Job description
As a key member of the executive team of a dynamic, game-changing wireless networking company, the VP of Marketing will:
Establish a marketing strategy to achieve product positioning, brand awareness and qualified lead generation in 7signal?s key verticals (healthcare, education, manufacturing/distribution and managed service providers).
Create and manage a content pipeline including blogs, white papers, press releases, sales collateral, videos, infographics and other forms.
Manage the design and development of website features and functionalities. Define and manage the execution of SEO and SEM strategies to achieve traffic and lead generation targets.
Utilize PR channels to drive market awareness, media coverage, and word of mouth among key influencers, analysts, and the media through multi-channel communication.
Evangelize the 7signal story at conferences, trade shows and the digital media.
Collaborate with the product team to ensure that the solution portfolio is aligned with and supports the marketing strategy
Measure, evaluate and continuously assess the impact of marketing programs
Plan and manage the effective utilization of the marketing budget
Desired Skills and Experience
The ideal candidate will have these characteristics and experiences:
Experience developing and implement successful marketing strategies for high-growth networking products and solutions for enterprise applications
Hands-on expertise with techniques and technologies to build brand and market awareness.
Track record of success in enterprise Wi-Fi / WLAN solution marketing.
Specific accomplishments establishing and promoting value propositions that resonates with decision makers and channel partners in 7signal?s key verticals ? healthcare IT, universities, manufacturing / distribution and managed service providers
Deep understanding enabling IT solutions go-to-market strategies, including direct selling models, Cloud, XaaS, and multi-channel leveraged selling and business development best practices.
Comfortable as hands-on marketing team with vision / experience to build marketing function as company?s market presence expands.
An outgoing, persuasive personality backed by strong intelligence and enthusiasm for making things happen.
A track record or recruiting and retaining the best talent
Is hungry for the chance to be the head marketing executive at a high-tech company.
||Akron, OH |
THIS JOB HAS EXPIRED