VP, Marketing Pontiflex
THIS JOB HAS EXPIRED
Pontiflex is a fast growing and successful start-up that's revolutionizing mobile and online advertising. We are looking for a passionate and dynamic marketing leader to join our team. Through the AdLeads platform local businesses, large brands and mobile app developers can efficiently grow their businesses. Located in DUMBO, Pontiflex is at the center of the NYC technology boom. We were voted as one of the best places to work in New York City and called one of the top ten startup's to watch in 2013.
Reporting to the Chief Executive Officer, the VP, Marketing will play a critical role in improving overall brand awareness and customer experience, developing key business partnerships, increasing brand awareness and expanding customer acquisition and retention. This role will be responsible for leading marketing strategy through quantitative and qualitative research and a disciplined approach to strategy development.
Specifically, the VP, Marketing will have responsibility for positioning, sales enablement, customer lifecycle communication, public relations, branding, customer acquisition and retention, marcom, product marketing and creative services. In addition, the VP, Marketing will have specific responsibilities including:
Creating the overall marketing strategy
Creating a cohesive brand platform, value proposition, message architecture and compelling positioning
Creating brand awareness and acquisition campaigns
Creating a content strategy, including blogging, social media, papers and other thought leadership programs.
Redesign of our digital media, including the website.
Managing SEO and SEM programs, channel partnership programs, branding/public relations programs, and other customer acquisition and retention programs.
Improving customer loyalty, evangelism and retention, measurable by significantly increasing conversion and retention rates, and lifetime value.
Working closely with sales leadership to develop and implement sales tools.
Engaging with clients/partners to understand their needs and integrate and reflect these in the marketing plans
Marketing budgets and forecasts
He/she will be an excellent communicator, possessing high-energy and quantitative decision-making skills. In addition, the successful candidate for VP, Marketing role will have:
Minimum 8 years of marketing experience at internet companies
Minimum 3 years with ad tech related companies
Ability to work independently and deliver in timely fashion to objectives
Demonstrated leadership skills and management experience
Record of developing and implementing successful customer acquisition and retention/renewal strategies.
Successful experience building and transforming a brand.
Previous success in approaching marketing on a quantitative and data-oriented level
Excellent communication (written and verbal)
Experience building acquisition strategies and programs for both SMB customers and large brand advertisers would be ideal.
Experience building acquisition strategies and programs for online and mobile publishers would be ideal.
Digital/Ad Tech or Digital Ad Network experience
- Great benefits (heath, dental, vision, 401k, FSA)
- Voted one of the best places to work in NYC
- Weekly FreshDirect deliveries
- Large deck with lounge furniture, picnic tables and BBQ
Culturally we believe in:
- Evidence based thinking: gathering data to make decisions
- Team based collaboration: bringing diverse ideas to shared problems
- Emphasis on delivery: ownership, execution and follow-through
- Self-starter: take initiative, drive consensus
- Think creatively: There is always a way to get there
||Brooklyn, NY 11201 |
THIS JOB HAS EXPIRED
Pontiflex is the first open and transparent cost per lead (CPL) market. Pontiflex offers publishers, advertisers and agencies a single point of connection for CPL media buying, management and optimization.
5 - 20M RaisedInvestors: New Atlantic Ventures
, RRE Ventures
, Tribeca Venture Partners All Jobs: at Pontiflex
|Headquarters:||45 Main Street|
Brooklyn, NY 11201
|Company Profile:||Pontiflex is the first open and transparent cost per lead (CPL) market founded in 2008 by technology experts from Amazon.com and the advertising space. We are very passionate about technology and building a great company centered around our technology.|
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