NEW YORK Categories:
VP Product Marketing MediaMath
THIS JOB HAS EXPIRED
MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make more efficient, effective and profitable marketing decisions across display, social, video, and mobile media. Our math-driven TerminalOne platform brings together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of online campaigns. Since inventing the DSP category in 2007, MediaMath has delivered results for customers that include every major international ad agency and holding company. MediaMath is a privately held company headquartered in New York.We?re looking for a Product Marketing guru with roughly 8+ years of strategy development and/or product development experience in the digital advertising industry. The VP of Product Marketing will manage new and existing strategic programs including vetting new opportunities, coordinating internal product/sales/marketing interactions with product delivery, negotiating timelines, and maintaining senior level relationships.
-Please include a cover letter in your application-
Responsibilities:
Explore, analyze and structure strategic business opportunities and strategies
Conduct due diligence on new digital marketing companies and technologies
Develop business plans for product development including goals, timing, revenue & profit projections, business requirements and risk projections
Market new and existing strategic product enhancements, maintaining senior level relationships and driving specific initiatives
Coordinate internal product/sales/engineering interactions with strategy team
Assist with evaluating and developing the company?s long-term strategic plans
Lead product marketing strategy & implementation for the activation of new products and product extensions (new channels, new segments, etc)
Partner with Operations, Sales, and Client Services to understand emerging and/or unmet client needs
Benchmark competitors and industry harbingers
Partner with internal departments to scope and activate new products & extensions
Develop and execute launch marketing plans
Manage and coordinate all marketing, advertising and communications with partners, activities, and workstreams, including:
Top 100 core client outreach programs (e.g., high-value swag, social events, MM-facilitated roundtables, etc)
Broadscale current and prospect client outreach (e.g., email newsletter ? including content generation / editing / approval, social events, agency-site seminars related to exchange-based media, webinars, etc.)
Public relations (manage ongoing flow of high value PR ? including general releases and feature article pitches, execute PR briefs, manage PR agency & overall process, act as first line of defense in reviewing / shaping content)
Online & offline collateral development (tearsheets, brochures, brief & manage website wholesale redesign)
Manage ongoing communication campaign including display, SEM, and SEO
Develop and manage advocacy and other events (panel appearances, speeches, dinner dialogues, on-site seminars at client agencies, etc)
Define and deploy MediaMath Marketing Strategy including overall corporate positioning, brand architecture and product marketing strategy.
Requirements:
Solid working knowledge of the digital advertising ecosystem and existing rolodex of partners
Extensive B2B marketing experience with deep experience and knowledge of the online media and advertising sector
Excellent product planning and business plan development skills
Product launch and sales skills
Excellent organizational, communication and peer management skills
Familiarity with legal contracts and managing legal counsel
Experience with financial modeling and revenue forecasting
Intellectual curiosity, desire to learn, and passion for building a best-of-class product
Ability manage complex and demanding workloads to deliver rapid and meaningful results against core business / financial metrics
Proven ability to manage/partner with internal and external constituencies critical to the marketing process (agencies, vendors, internal department heads, etc).
How do we reward our outstanding Math Men and Math Women? Well, we start with company equity, 100% employer paid medical, dental, vision, short term and long term disability benefits, 20 paid time off days, free on-site chair massages and our 401(k). We then serve-up flexible spending accounts (health care, dependent care, transit and parking), bagel Fridays, free snacks and sodas, and the latest and greatest technology you need to do your job (including a $250 biennial allowance for the latest smartphone). And the cherry on top? Monthly MathMixers?including Potlucks, Trivia Nights, softball in Central Park, and game nights to name a few.
| Location: | NEW YORK, NY United States |
|---|
THIS JOB HAS EXPIRED
MediaMath
Investors: Safeguard ScientificsAll Jobs: at MediaMath
| Web Site: | www.mediamath.com |
|---|---|
| Headquarters: | 00000 United States |
Support MediaMath with Social Media services
Find more VP Product Marketing jobs
