VP Social Media Collective

Overview:

This role will be responsible for managing Collectives suite of Social media offerings. You will be responsible for creating and launching a pipeline of new social media products and partnerships. This role requires expertise in social media (Facebook ecosystem, social research); strong experience in business development and negotiating contracts; key industry relationships; and knowledge of brand advertisers social needs. You will be responsible for responding to clients social media needs; with crafting solutions leveraging cross-functional resources; and for working closely with strategic partners to maintain and grow new solutions. You will be responsible for communicating new capabilities to clients, through client meetings and through educating our sales forces.



The ideal candidate for this role will have experience in all aspects of social media including: data, analytics, technology, and advertising; and will have experience in architecting and executing a social media plan.


Responsibilities:

Develop and execute Collectives social media efforts to support the marketing and media goals of Fortune 500 brands, and managing a critical program for Collective.
Develop new industry relationships through cold calling and relationship building.
Develop new products to meet clients social media needs.
Work closely with sales and product development teams to ensure parity in the understanding of new products.
Maintaining and growing a portfolio of inventory, targeting and research offerings
Communicating the value of these offerings to clients and sales teams
Coordinating sales efforts to meet revenue targets for new products
Speaking at industry events and contributing to Collectives market presence

Qualifications:

Must have a minimum of 3 years experience in developing and executing social media strategies
Minimum of 3 years experience business development, negotiating contracts, or sales
Minimum 7 years experience in digital media, digital market research, data, or online marketing
BA required; MBA a plus.

Location:	99 Park Ave. 5th Floor New York, NY 10016 United States