Web Analytics Manager RetailMeNot, Inc.
THIS JOB HAS EXPIRED Web Analytics Manager
WhaleShark Media was founded in 2007 and is the world's leading marketplace for coupons and deals. The company's websites connect consumers seeking savings with discounts from more than 100,000 top merchants, stores and retailers.
If you have visited any of WhaleShark's many web properties, such as www.RetailMeNot.com, http://www.VoucherCodes.co.uk, www.Deals.com, www.Deals2Buy.com, www.CheapStingyBargains.com, www.CouponSeven.com and www.CouponShare.com, you'll be familiar with what we do. WhaleShark Media's mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Our motto is "Every Deal. Every Customer. Everywhere."
You will be joining a fast-growing start-up with more than 100 million unique visitors who shop our deals sites every year.
Our culture is smart, collaborative and motivated. Our people are passionate about driving the business from vision to implementation to delivery, with measureable results. WhaleShark Media employees are energized by their ability to work in a highly flexible environment where their decisions can have a visible and immediate impact on the company's bottom line!
The Web Analytics Manager will support the marketing organization from an analytics and measurement perspective for our portfolio of websites. He/she will be responsible for the day-to-day analytical needs of the marketing team and for executing against ad hoc analytical projects and requests. In this role, he/she will evaluate marketing campaign performance for online and offline marketing campaigns, synthesize data, distill findings, develop insights and recommend actionable next steps. Additionally, this individual will help manage 3rd party analytics tools and vendor relationships.
Lead development of KPIs, forecasting models and dashboard/reporting designed to monitor and improve marketing campaign performance
Monitor, analyze and report performance of Paid Search, SEO, social media, display, email and offline campaign performance across company owned websites
Take a consultative approach to optimization recommendations to improve campaign performance against key metrics
Develop segmentation and testing strategy for email, social media, display and offline direct response channels
Develop landing page and creative test strategy; work with channel leads to implement tests, measure performance and interpret results
Work with Product and Merchandising teams to analyze performance of site features and merchant offers for users from different traffic sources
Perform ad hoc analyses per department requests and analyses to identify and recommend revenue and monetization opportunities
Quickly identify causes and solutions to issues or unexpected results are identified in reporting
Develop business requirements for technical initiatives needed to support reporting, testing, and analytics
Effectively prioritize requests in accordance with corporate goals
Assist with the development of marketing forecasts by channel
Conduct research on and provide insight into industry / competitive search trends using 3rd party data.
Identify and lead implementation of new database tools
Other duties as needed
Bachelor's degree in mathematics, statistics, finance or other quantitative discipline required
Prior work experience in marketing and/or statistical analysis, with at least 5 years of experience in an online business unit or at a consumer internet company
Experience working in web analytics and/or digital media analytics in an e-commerce environment is strongly preferred
Knowledge of search marketing, online advertising, ROI analysis & branding measurement
Experience working with web analytics packages such as Omniture Site Catalyst, Google Analytics or CoreMetrics
Knowledge of campaign management tools including search platforms and 3rd party ad serving tools such as Kenshoo, Marin, DoubleClick, Atlas and MediaMind is a plus
Knowledge and experience with advanced statistics and modeling is a plus
Intellectual and analytical curiosity - initiative to dig into the "why" of various results and a desire to grow responsibility
High level of proficiency with Microsoft Excel (advanced formulas) and SQL
Experience with database tools and data management such as SAS, SPSS, Oracle, SQL Server, DB2, Teradata, Sybase, MS Access, Excel PivotTables, MS SQL Server as well as enterprise business intelligence tools such as Cognos, Business Objects or Tableau
Able to work independently and proactively, identifying issues and raising them to senior management, as well as offering potential solutions
Excellent project management skills including the ability to formulate and drive detailed plans and key performance indicators to report on the health of each project
Ability to prioritize multiple tasks and work with a sense of urgency to meet deadlines
We offer competitive salaries, employee stock options and benefits and an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition.
If you are interested in our Partner Manager role, please visit us at www.WhaleSharkMedia.com or apply online at http://WhaleSharkMedia.com/careers.html.
||301 Congress Ave. Suite 700 |
Austin, TX 78701
|Employment Type:||Full Time|
THIS JOB HAS EXPIRED
> 50M RaisedInvestors: Austin Ventures
, Google Ventures
, IVP-Institutional Venture Partners All Jobs: at RetailMeNot, Inc.
|Headquarters:||301 Congress Ave. Suite 700|
Austin, TX 78701
RetailMeNot, Inc. (www.retailmenot.com/corp/) is the world's leading digital coupon marketplace. The company's websites enable consumers across the globe seeking to save money to find hundreds of thousands of digital coupons from retailers. RetailMeNot, Inc. experienced more than 450 million consumer visits to its sites in 2012. The RetailMeNot, Inc. portfolio of coupon and deal websites includes www.RetailMeNot.com, the leading digital coupon site in the United States; www.VoucherCodes.co.uk, the leading digital coupon site in the United Kingdom; www.Deals.com in Germany; www.ActiePagina.nl, a leading digital coupon site in the Netherlands; Bons-de-Reduction.com and www.Poulpeo.com, leading digital coupon and cash back sites in France; and www.Deals2Buy.com, a leading discount offer site in North America.|
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