Web Marketing Coordinator 2U, Inc.
What We?re Looking For:
2U is looking for a data-driven Web Marketing Coordinator to play a key role in the development of our website strategy. This is a great opportunity for someone with a passion for marketing and higher education to join one of the country's highest-funded education startups.
In This Role, You Will:
Drive web analytics strategy across a collection of programs and associated web properties, including inbound marketing sites, lead generation landing pages, mini sites, and program applications.
Manage all conversion rate optimization tests for a collection of programs, interfacing with key stakeholders on the lead generation, brand marketing, creative, production, and technology teams.
Work with marketing and technology team members to ensure strong lead attribution, developing processes to create quality web data inputs while enforcing these practices both internally and with outside vendors.
Leverage web analytics data to derive actionable insights about site experience and web users.
Build and execute regular audits of website data quality and data collection consistency.
What Should Be in Your Background:
Bachelor?s degree, preferably in business, computer science, or a quantitative field.
Excellent communication, presentation, writing and research skills.
Ability to prioritize tasks and manage deadlines in a fast-paced environment.
A desire to stay on top of emerging web marketing, social media, and technology trends.
Strong attention to detail, love of process-building, and desire to help grow a business unit.
Other Attributes That Will Help You in This Role:
An affinity for Microsoft Excel.
Experience with Google Analytics, Google Analytics Certification preferred.
Experience with other web analytics tools (Omniture, WebTrends) and Salesforce CRM.
Familiarity with conversion rate optimization (CRO), landing page optimization, and search engine optimization (SEO) techniques.
Familiarity with Marketo or another marketing automation system.
Ability to maintain a fun, casual, professional and productive team atmosphere.
Comfortable working with ambiguous concepts and distilling them into sound deliverables.
Enthusiasm and the ability to thrive in an atmosphere of constant change.
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Full-time employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependents.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U, Inc. is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U, Inc.'s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
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