YouTube Audience Manager Craftsy
THIS JOB HAS EXPIRED Company Overview:
Sympoz, Inc. (powered by Craftsy.com) is a Denver-based start-up at the intersection of online education, social communities, and e-commerce. We produce HD-quality classes in quilting, sewing, knitting, cake decorating, and more. The Craftsy platform enables passionate crafters around the world to learn from expert instructors anywhere, any time and to easily interact with instructors and classmates as they do. Learn it, make it, and even share it on Craftsy.com, by posting projects for inspiration and feedback or selling in our free-to-list indie patterns marketplace. Just over a year old, with 95 classes and over one million users, Craftsy is already a leader in the social crafting space and there?s so much more to come!
Sympoz, was founded in May 2010 by an experienced executive team from eBay, Yahoo, and ServiceMagic. The leadership is strong, and supports every employee in building and moving the company forward each day. We learn on the fly, and respond quickly to user feedback and ideas. The office is fast-paced and fluid, with the long hours start-ups are known for. But we like to have fun, too: like any good start-up, there are video games, rock concerts, paintball, and bottomless snacks.
This position will report to the social media marketing manager, though the role will require work with the social team, free content team, and production. The YouTube Audience Manager will be responsible for helping shape and develop Craftsy?s free video content strategy. You will work with Craftsy acquisitions editors and instructional designers to develop episodic content and other tests / pitches for free content living on the Craftsy YouTube Channel. We?re looking for the right candidate to translate the passion and dedication of our paid classes into the most entertaining, authoritative free craft content on the web.
As part of the Craftsy marketing team, you will expected to make data-driven decisions for developing this free content in order to grow our reach and audience on YouTube, along with the plan to convert those viewers into registered Craftsy users and/or buyers. You will be equally responsible for driving the strategy of our approach to free/episodic video content for YouTube as well as the executional aspects of the YouTube publishing ecosystem including prepping videos for launch, optimizing for search, adding annotations, responding to fan questions and comments, and reaching out to respected peers to develop cross-promotion partnerships. This will require excellent scheduling, content management, strategic content planning, and tenacious testing to take our existing presence to another level.
Help drive free video content strategy
Work with production to develop ideas for episodic and other types of YouTube content to engage viewers, drive Subscribers, and ultimately convert viewers, Subscribers and fans into paying customers and/or registered users
Drive free content from inception to production, to publishing on YouTube
Manage our YouTube presence by developing content schedule, uploading videos, optimizing video for the YouTube platform, managing our YouTube community, and developing partnership opportunities
Launch and manage ads in support of YouTube content within Google AdWords
Report on progress in terms of content strategy, YouTube performance, and resultant registrations and purchases driven by this marketing channel
College degree or equivalent experience
2+ years of social media or video content management
Experience developing, launching and managing video content on YouTube
Experience managing YouTube communities, driving engagement and moderating comments
Experience with web and content management tools
Demonstrated ability to work as part of cross-functional teams and willingness to take on responsibilities outside primary job description when necessary
Exceptional data gathering and analysis skills
Exceptional written and oral communication skills
Experience with web analytics tools (Google Analytics, etc.) with the ability to determine key business insights based on analysis and reporting
Experience with SQL is desired, and strong experience with Excel is required
Ability to prioritize and manage multiple projects, timelines and deliverables
Ability to think creatively and rapidly iterate on tests to optimize performance and drive company goals
Ability to successfully build relationships and rally support for projects
||Denver, CO |
THIS JOB HAS EXPIRED