Beckon is performance management for marketing in all its modern complexity. Only Beckon brings together data management, planning, reporting and analytics in a simple, powerful, SaaS platform built by marketers, for marketers. It aggregates, normalizes, categorizes and analyzes all the data that matters and provides rich dashboards for insight into what's working across it all.
Beckon's Marketing Performance Management platform gives companies like Converse, Sky, Nokia, StubHub and Union Bank, a single, normalized home for all cross-channel spend and performance data along with reports, diagnostics and leading indicators of marketing's effectiveness. With Beckon, you can finally understand and beautifully communicate the business impact of everything marketing does.
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