PlayTell is an iPad video chat app composed of ebooks and games that connect kids and their baby boomer grandparents.
We're using technology to help families connect on a deeper level. PlayTell's interactive playspace allows families to read together while in a video call, so they can engage as if they were together. Children can have "playdates" with Grandma, and mom gets a few precious moments to herself.
Over 50 of grandparents live far away from their grandchildren. Despite the distance, they yearn to be part of their grandchildren's lives: they buy 25 of the 20B of toys and games sold in the US.
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