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Are you looking to increase direct marketing ROI by 2-5X Want to target more effectively Pursway transforms your existing customer and prospect databases into a customized social graph, identifying actual relationships between people and empowering marketers with the knowledge they need to motivate action.

Web Site:
Headquarters:303 Wyman Street
Waltham, MA 02451
United States
Year Founded:2005
Investors:Battery Ventures, Globespan Capital Partners

About Pursway:

Most consumer behavior is influenced by the opinions of people we know and trust-family, friends, and colleagues. While marketers have known this for quite a while, they are challenged to act on it.

Pursway (previously known as Datanetis) empowers consumer-facing organizations to close this gap between how they market and how people buy. Using our solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in marketing ROI by multiplying the reach and effectiveness of customer acquisition, cross-sell, and churn prevention efforts.

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