Are you looking to increase direct marketing ROI by 2-5X Want to target more effectively Pursway transforms your existing customer and prospect databases into a customized social graph, identifying actual relationships between people and empowering marketers with the knowledge they need to motivate action.
Most consumer behavior is influenced by the opinions of people we know and trust-family, friends, and colleagues. While marketers have known this for quite a while, they are challenged to act on it.
Pursway (previously known as Datanetis) empowers consumer-facing organizations to close this gap between how they market and how people buy. Using our solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in marketing ROI by multiplying the reach and effectiveness of customer acquisition, cross-sell, and churn prevention efforts.
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