Umbel is an audience measurement company that is becoming the standard for how audiences are measured.
Umbel is a privately held company headquartered in Austin, Texas. Founded in October 2010, Umbel's patent-pending audience analysis technology collects and analyzes billions of digital traits about individuals and converts that data into insights that real humans can use to create better experiences and support sustainable business models.
Umbel offers a SaaS product that helps media companies identify, monetize, and deliver premium audience segments. We leverage online social data at great scale to deliver refined, actionable insights across web, mobile, local and global audiences via patent-pending technology.
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