Visible Measures

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Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers.

Web Site:	www.visiblemeasures.com
Headquarters:	25 Kingston Street Fifth Floor Boston, MA 02111 United States
Employees:	41-100
Year Founded:	2005
Industry:	Other
Investors:	Mohr Davidow Ventures

About Visible Measures:

Founded in 2005, Visible Measures provides new capabilities and metrics that allow Internet video publishers and advertisers to understand audience behaviors and more accurately predict and analyze the success of Internet video programs. We accomplish this by capturing and measuring every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more.

We provide major brand advertisers and their agencies with an integrated view across all campaign components, including syndicated, social, and paid video placements. Our technologies reveal both how online viewers interact with video content and how that content spreads across 150+ of the top video-sharing destinations, from AOL Video, to YouTube, and virtually everywhere in between.

We work closely with our customers and partners to provide high value, high impact solutions to the challenges of audience valuation, quantifying the ROI of Internet video-based campaigns, and content monetization.

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