Digital Marketing Analyst 2U, Inc.
THIS JOB HAS EXPIRED What we?re looking for:
We are a high growth, fast paced company looking for a Digital Marketing Analyst reporting to the Sr. Manager, Online Marketing who will support the lead generation and marketing group.
If you believe you exhibit the following skills and traits then we want you here: you have an interest in both the art and science of marketing and an appreciation for higher education; have a high attention to detail; are inquisitive and thorough in your deductive reasoning and are always seeking what, why and how; able to manage sizeable amounts of information and data in an organized fashion; comfortable with change and embrace personal responsibility.
Responsibilities include, but are not limited to:
Managing media buy budgets and documentation across multiple programs
Adjusting monthly plans on a day-to-day basis to make sure spend and lead targets are pacing to goal
Tracking and analyzing media buys, vendor relationships and creative campaigns
Making recommendations for optimizations
Supporting the development of marketing planning including segment and audience targeting, development of a/b tests
Operating effectively in a fast-paced test & learn environment
Effectively communicating relevant project information vertically and horizontally to superiors and peers within marketing and across other capabilities
Maintaining lead gen reporting and communicate results throughout the organization and communicating them throughout the organization
Preparing informative and well-organized presentations showcasing data, insights and recommendations
Engages weekly with sales operations and admissions teams to identify risks and opportunities for student conversion
Maintaining lead generation and marketing best practices
You are someone who:
Has a Bachelor?s degree, in a business related field is a plus
Has previous working corporate experience (either internship or full-time)
Demonstrates a high level of business acumen
Doesn?t accept complacency
Demonstrates analytical thinking, attention to detail and organization
Definitively demonstrates well-developed Excel and data management skills
Proactively exhibits the ability to identify opportunities for improvement and makes constructive suggestions for change
Adapts quickly, and prefers a fast-paced environment
Other Attributes That Will Help You in This Role:
Understanding of CRM marketing; previous use of Salesforce or other CRM tool preferred
The ability to multi-task and evaluate priorities on an ongoing basis
The ability to communicate difficult/sensitive information in a tactful manner
Well developed sense of discretion regarding access to sensitive information
Enthusiasm and the ability to thrive in an environment of constant change
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U?s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
||Landover, MD |
THIS JOB HAS EXPIRED