Director Demand Generation Lattice Engines
THIS JOB HAS EXPIRED Why Lattice Engines?
Lattice Engines is revolutionizing B2B sales and marketing by harnessing the power of big data to accelerate sales growth.
Lattice delivers the next generation of sales and marketing technology with big data applications that help companies of all sizes market and sell more intelligently. With Lattice, companies stop the guesswork and start relying on data science that anyone can use to predict and close their next customer. Our rapidly growing customer base, including Dell, Staples, HP, Citrix, Citizens Bank, Time-Warner, SunTrust and VMware, rely on Lattice to generate 75 percent more pipeline, triple conversion rates, and double win rates.
This is a key role on the Marketing Team. You will have the opportunity to take a leadership role in developing the demand generation plan and then executing against it. We are looking for a demand generation professional who can work collaboratively with the Sales Team and other internal stakeholders, to drive growth to the pipeline.
A job at Lattice is not only a fantastic career opportunity but also a chance to be a part of something very big.
?Lattice is seeking a Director of Demand Generation who will drive the demand creation activities and lead generation team to accelerate our dramatic growth. This person will oversee the overall demand generation strategy, execution, and budgets and be accountable for the lead generation results of Lattice?s marketing efforts. This person will be an integral member of the marketing team, helping to lead marketing's efforts to grow our presence and short and long term sales in the marketplace. They will work closely with the CMO, Director of Product Marketing, Corporate Communications, and Sales management, as well as outside agencies and partners.
Lead overall Demand Generation planning efforts, with a focus on the US, including helping to form overall strategy, developing lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans.
Directly manage Lattice?s Demand Generation team.
Manage our portfolio of marketing programs, including integrated campaign management, events, database and email marketing, lead nurturing and scoring, and others.
Monitor and analyze performance; continually make and implement recommendations for optimization and ongoing growth.
Communicate with marketing, senior leadership, and sales management performance results, current initiatives, and course corrections being taken.
Identify new optimization tests and growth opportunities and areas for additional investment.
Lead overall integrated campaign strategy and plans, outlining key marketing themes, messages, and offers.
Day to day management and accountability for all email marketing programs and other promotional programs.
Management of Demand Generation team budget.
Minimum 7?10+ years marketing experience.
Leadership experience of Marketing Programs / Demand Generation / Lead Generation / Field Marketing teams with B2B software or a technology company, with proven ability to deliver consistently strong and measurable results.
Strong experience and expertise in digital marketing, including email and database marketing, webinars and events.
Strong analytical and quantitative skills?must have both an interest and skill in analyzing and making meaning out of data and translating that into actionable changes.
A mindset of optimization and testing. Must have track record and a strong approach to the job of constantly optimizing various programs, testing new ways of executing and new program vehicles, and making decisions based on objective data to keep refining programs and investments.
A campaign management orientation, identify new themes / topics, offers, and vehicles to reach target market with those messages and offers.
Strong writing and copy editing skills ? particularly as it relates to email and web copy.
Interpersonal and team-building capabilities, ability to develop strong trust-based relationships and manage effectively.
Excellent communication skills, written and verbal.
Past hands-on experience using CRM systems and marketing automation platforms a necessity (we use Marketo and Salesforce)
Creative, high energy, innovative, proactive, and resourceful.
High attention to detail and focus on quality output necessary.
About Lattice Engines
Lattice is revolutionizing sales and marketing through the power of Big Data. Our Big Data for Sales platform, salesPRISM, delivers real-time, predictive and actionable insight to sales and marketing professionals wherever they are so they can engage the most receptive customers in the most compelling ways. Fortune 500 companies such as ADP, Dell, EMC and SunTrust rely on Lattice to generate 75 percent more pipeline, triple conversion rates, and double win rates. Lattice is privately held and backed by NEA and Sequoia Capital withheadquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @LatticeEngines.
||281-283 Franklin Street |
Boston, MA 02111
THIS JOB HAS EXPIRED