Director, Demand Generation Intacct
THIS JOB HAS EXPIRED Position OverviewIntacct makes small and midsized businesses (SMBs) and CPA firms more productive and improves company performance by providing award winning cloud computing financial management and accounting applications. We are the preferred provider of financial applications for AICPA (the trade association of the accounting profession) and focus only on one thing ? delivering the most comprehensive cloud financial management system to SMB companies and CPA firms with over 5,000 companies. As the fastest growing leader in this space with a strong focus on customer satisfaction, we value the individuality, ingenuity and originality each employee contributes. The talent and drive of our employees is a key to our continued success.
Recognized once again in 2012 as a "Bay Area Top Workplace," Intacct is seeking top talent, motivated to help businesses and CPA firms achieve their business goals. Intacct?s growth provides increasing opportunity for our employees in a collaborative environment. Intacct looks forward to talking with you about being a part of our success.
"Intacct is committed to building a company of distinction and providing an outstanding workplace where our culture allows employees to flourish. We know that Intacct?s success and rapid growth are a direct reflection of the contributions our employees make. We are honored to be recognized again as one of the Top Workplaces in the Bay Area, especially when the distinction is based on the direct feedback of our employees.?
- Robert Reid, President & CEO
We are looking for a senior, detail-oriented, energetic marketing professional to oversee Intacct?s demand generation strategies and programs. Reporting to the VP of Corporate Marketing, the Director, Demand Generation will lead the team running demand generation programs.
This is a challenging position that will demand exceptional demand generation expertise, search marketing skills, and strong multi-tasking to meet our challenging demand generation and awareness goals. The director will be required to think on a strategic level and drive all digital marketing programs, including SEM and display advertising.
Responsibilities?Drive a comprehensive demand generation strategy which includes plans for vertical industry and SMB market segments.
?Manage a team of experienced demand generation professionals responsible for our portfolio of programs, including email marketing, lead nurturing, webinars, etc.
?Drive and optimize SEM programs.
?Develop effective display campaigns, including banner ads, social media, and retargeting.
?Analyze all stages of the demand creation process to identify areas of improvement.
?Measure and improve ROI by campaign to drive investment decisions.
?Leverage Marketo and Salesforce to measure, track and analyze marketing programs and performance.
?Work closely with marketing operations to manage the marketing calendar and ensure all lead scoring and nurture programs are constantly monitored and optimized.
?Prepare analyses for all campaigns and initiatives and prepare monthly, quarterly and yearly campaign analysis reports
?Negotiate with vendors and manage the marketing campaign budget
RequirementsThe ideal candidate will have a proven track record managing pipeline generation, including managing campaigns from concept to ROI analysis. Must be very comfortable with continuously changing opportunities and priorities. The ideal candidates will possess the following:
?10+ years marketing experience. Minimum of 5 years of experience in demand generation for B2B software company, with proven ability to deliver consistently strong measurable results. 3-5 years experience managing direct reports.
?Strong accountability for generating pipeline and not just leads.
?Knowledge of best practices in SEM and display advertising, with a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
?Experience with Marketo and Salesforce to generate, capture, nurture, track and report on leads, conversions, and ROI.
?Experience in running a portfolio of quality lead generation programs. Experience should include: email and database marketing, online lead generation, search marketing, content marketing, sponsorships, etc.
?Strong analytical and quantitative skills ? must have both an interest and skill in analyzing and making meaning out of data and translating that in to actionable changes.
?Exceptional writing skills for developing effective and crisp campaign messaging
?Creative, high energy, innovative, proactive, and resourceful.
?BA/BS required. MBA preferred
?Demonstrable skills in strategic planning and execution of marketing initiatives
?Comfortable working in a demanding, fast-paced environment
Job TypeFull Time
||125 South Market Street |
San Jose, CA 95113
THIS JOB HAS EXPIRED