Director of Marketing & Communications Strategic Healthcare Programs
The Director of Marketing & Communications directs branded marketing, advertising, and production of electronic and print communication. Must be superb at messaging, including website content that is optimized. Plans and executes events and tradeshows. Must be accustomed to working in a high-accountability, productive, entrepreneurial environment that is highly customer-centric
This position is hands-on, and works closely with client services, product management, and in-house graphic designer. The candidate will have an energetic, ownership mentality, professional presence with excellent communication skills and superb writing composition skills.
The Director of Marketing & Communications will:
Drive and improve upon the company?s brand presence both internally and externally.
Identify and execute methods to drive industry awareness of our company and its products/services
Maintain an always up-to-date sales and marketing collateral library
Be responsible for the company?s messaging, including writing website content and press releases
Develop, write and design (in conjunction with in-house graphic designer), hard copy collateral, eNewsletter, eBlasts, web updates, blogs, etc.
Possess the skills and experience to provide a broad range of sales support materials.
Oversee the maintenance of segmented marketing lists in Microsoft Dynamics CRM for the company?s various products/services.
Plan and coordinate professional trade show and other events (4-8 per year), in conjunction with administrative staff.
Work effectively in a fast-paced environment with minimal supervision and tight deadlines in a work hard/play hard culture
Work in a collaborative environment to develop advanced PowerPoint presentations for CEO, GoToMeeting? Webinars, sales presentations, client education, and other public-facing media.
Work with publishers to get opportunities for exposure, articles, press releases, etc. Coordinates with engineers to obtain data for articles
||222 East Canon Perdido |
Santa Barbara, CA 93101