Director of Marketing IMN
THIS JOB HAS EXPIRED Summary/Purpose:
IMN is looking for a Director of Marketing to lead, drive, and own the execution of product positioning and messaging that differentiates all of IMN's products and services within the market we serve.
Reporting to the CEO, this person will execute IMN's overall marketing strategy for lead generation, product education and brand building. All of our initiatives are ROI-based, so this is a unique opportunity to make a real difference in an organization that is poised for significant growth.
Execute and manage IMN's overall marketing strategy.
Manage IMN's website, social media presence, etc.
Oversee IMN's PR strategy and execution
Develop and present recommendations for product strategy
Develop and present recommendations for content strategy
Competitively position IMN for partnering.
Oversee interactive marketing through newsletters, webinars, event/sponsorships and other vehicles
Marketing analysis and optimization through testing to maximize ROI
Messaging with strong focus on value propositions by customer segment
Marketing planning and budget management.
Development and production of collateral, white papers, and presentations.
Collaborating with Sales to meet lead generation needs.
Selection of and overseeing participation in trade shows and events.
Establish and monitor program goals and objectives for attaining results.
We are seeking candidates with excellent verbal and written communication skills who are passionate about working closely with cross-functional teams in a fast-paced environment. Ideal candidates will possess a strong mix of Analytics & Marketing/Creative background.
Other requirements include:
Bachelor's Degree preferred
7+ years marketing management experience preferred
In depth knowledge of digital marketing and B2B marketing required
Proven ability to lead and also play a key hands-on role in execution
Proven ability to market software or high tech products
Proven ability to collaborate with and influence others
Experience with Salesforce.com
Experience managing a team
||200 Fifth Avenue |
Waltham, MA 02451
THIS JOB HAS EXPIRED