Director of Search Marketing Caring.com
THIS JOB HAS EXPIRED About the Position
Are you an online marketing expert with a heart? Are you looking to put your skills to work for a vibrant Silicon Valley start-up with a social mission?
Based in San Mateo, CA and backed by prominent Silicon Valley venture capital firms, Caring.com is the leading online destination for people struggling with the day-to-day realities of caring for aging parents, spouses or other loved ones. We provide much needed information, emotional support and access to local care resources.
We are looking for a creative, resourceful and analytical leader to direct our Internet search efforts that include both SEO and SEM. The Director of Search Marketing will be the driving force behind the rapid growth of Caring.com?s lead generation business. Working closely with the engineering, content and social media teams, you will define and develop a comprehensive and integrated search marketing strategy, manage its implementation, and track and measure results. You will hire, mentor and motivate a growing team of whip-smart SEM analysts. And, as a leader of the business, you will continually be pushing yourself and your team to improve upon key business metrics and the experience we offer our valued community of caregivers.
Must Have Skills:
4+ years of demonstrated success in a paid search marketing role in a competitive vertical
Up to date knowledge of SEO best practices
Proficiency with web analytics tools and their use with measuring SEO success
Experience managing direct reports
Exceptional analytical and quantitative skills
Bachelor?s degree from a top university
Experience with lead generation
A competitive spirit
Excellent interpersonal communication skills
If you are looking for a career challenge and to do something meaningful with your talent, we look forward to hearing from you!
We take our social mission seriously ? but don?t think for a minute that all this talk about aging stops us from having a good time. We?re a vibrant group of highly talented, results-oriented types that want to use our time and our brains to really make a difference.
||2600 S. El Camino Real |
San Mateo, CA 94403
THIS JOB HAS EXPIRED