Lead Generation Specialist Peopleclick
THIS JOB HAS EXPIRED
Peoplefluent is looking for a highly motivated individual to serve as Lead Generation Specialist. The successful Lead Generation Specialist is responsible for the execution of specific marketing plans and activities for Peoplefluent?s products to establish, enhance, or distinguish product placement within the competitive arena. Oversees market research, monitors competitive activity, and identifies customer needs. Additional responsibilities include: assistance developing marketing materials, brochures, white papers, presentations, and all other product and industry related marketing collateral.
? Drive sales pipeline through building and managing multi-channel campaigns focused on specific products and/or segments
? Track campaign specific metrics focused on driving ROI
? Sets objectives for, designs, and executes outbound messaging and marketing campaigns.
? Maintains a competitive position and contributes to profitability by formulating and executing marketing programs.
? Works closely with product management and development to establish the brand identity, differentiate the brand from competitors, and understand product features, strengths and weaknesses.
? Creates and assists in the creation of advertising and promotion concepts for new product literature and/or specialty items.
? Creates reports and maintains scorecard of research and analysis for sales/marketing positioning.
? Assist in the development of content and offers for campaigns
? Coordinate with operations to ensure data needed for marketing activities and operations are available
? Develops and completes win/loss program.
? Support product marketing presentations & collateral development initiatives
? Serve as the primary contact to the field for product related questions, materials and information.
? Build solution focused demo scenarios that support the strategic product positioning, including: field training, multi media deliverables and marketing collateral?s when necessary
? 3+ years of program marketing experience
? Experience in marketing at technology or software company
? Writing ? Excellent writing skills with the ability to simplify complex concepts for market consumption
? Project management ? Ability to manage multiple project on plan and meet deadlines
? Metrics-Focused ? Ability to remain metrics-focused and report on KPIs throughout campaignsnowledge of marketing to target audiences.
||Waltham, MA |
THIS JOB HAS EXPIRED