Marketing Lead Generation Coordinator Clarabridge
THIS JOB HAS EXPIRED Clarabridge is seeking a Marketing Lead Generation Coordinator with experience in online or email marketing to our thriving Marketing team. This individual will be responsible for the logistics, coordination, and project management of US and EMEA lead generation campaigns; as well as writing, programming, and deploying email campaigns.
The position will work closely with the Senior Marketing Manager to create and manage SEO and Pay-Per-Click strategies, as well as work with outside vendors for list purchases and testing various lead generation channels. The Marketing Coordinator will contribute to the creation and development of the overall marketing strategy for lead generation. As an integral team member, the individual will gain experience and expertise within the Marketing Department on strategy and operations.
Work in marketing automation platform, Marketo, to program, create, deploy, track, and report on email campaigns supporting the North America and EMEA teams.
Manage co-sponsored events to promote and generate leads via research papers and webinars
Promote cross-departmental alignment and full transparency through weekly reports to senior management and sales team
Coordinate weekly communication email campaigns on customer projects
Work with internal graphic designer to help create artwork and content for all online Lead Generation campaigns
Assist in SEO and pay-per-click campaigns
Work with Inside Sales team to obtain leads from event to produce follow-up email campaigns
Assist in the design creation of new email and landing page templates
Maintain the lead generation campaign calendar and reports
Assist in conceptualizing and planning marketing campaigns, communications strategies, and content needed to achieve organizational objectives
Assist in the day?to?day processes and administrative duties
Bachelor?s Degree in Marketing or Communications
0-2 years marketing experience
Strong organization and detail-oriented skills, ability to be creative, and think outside the box
Ability to work in a collaborative team environment, but also independently with minimal direct supervision
Excellent interpersonal, oral, and written communication skills
Ability to multi-task are required
Experience in Marketo and SEO/PPC campaigns a plus
Strong proficiency in MS Office
Clarabridge's sentiment and text analytics software enables companies to achieve a universal view of their customer feedback by transforming text-based customer feedback into valuable insight. When analysis includes as many listening posts as possible, companies gain a more universal view of the customer with qualitative analytics that can be utilized across the spectrum of departments in your organization.
With years of development invested in the Clarabridge sentiment and text analytics technology, we're the only company today with the qualifications to support enterprise-scale customer feedback initiatives. Clarabridge was founded with the simple premise of enabling companies to drive business value by looking at the customer holistically; pinpointing key experiences and issues; and helping everyone in your organization to take actions that make a difference.
||11400 Commerce Park Drive |
Reston, VA 20191
THIS JOB HAS EXPIRED
Connect with the voices that matter most to your businesswith customer experience intelligence from Clarabridge.Investors: Boulder Ventures
, Grotech Ventures
, Intersouth Partners All Jobs: at Clarabridge
|Headquarters:||11400 Commerce Park Drive|
Reston, VA 20191
|Company Profile:||Leading in Customer Experience Management
To give your business the lead in Customer Experience Management (CEM), partner with the leaderClarabridge. With years of development invested in the Clarabridge solution, we're simply the most qualified company to reveal strategic insights hidden in customer feedback across a range of sources.
Unlike other companies that only serve academic or government markets, the Clarabridge focus has always been business, your business, and how we can help you reach your commercial objectives. To give you the customer insight you need, we've worked harder, thought deeper, and developed smarter software than any other vendor in the marketplace.
At Clarabridge, our goal is to help you fully access your customer experience intelligenceand leverage that information to your advantage. By bridging the gap between your customers experience and your brands promise, we provide a unique portal into the human dimension of your business. With this insight, you gain the strategic edge in serving your customers, controlling costs and risk, competing resourcefully, and building profitability.
When you work with Clarabridge, you work with the management team that had guided the companys growth and innovation from the start. Each has had decades of experience, bolstered by successful entrepreneurial ventures and strengthened by prior top-level management experience. Our executives, who include a nationally recognized entrepreneur and a multiple patent holder, are all published authors and frequent speakers at industry conferences.
With a commitment to excellence, partnership model with clients, and fast-paced development processes, Clarabridge is strong from the ground up. Whats more, our financial backing, board advisors, reputation, and partnerships are sound, ensuring our software will evolve to meet your emerging demands.
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