Marketing Manager, Social Media & Web Marketing Cyber Ark
THIS JOB HAS EXPIRED Cyber-Ark?s marketing team is growing and we are looking for an experienced marketing manager to oversee the digital/web marketing strategy for the company. You will execute on all elements of our digital/web marketing and social media plans, including creating, sharing and promoting valuable content to help Cyber-Ark ?get found? by prospects and foster closer relationships with our customers. Reporting to the Director, Marketing Communications, you will work closely with the global marketing team, as well as key decision makers throughout the company, in support of the global revenue number.
The ideal candidate will have a passion for creating and managing social media and content marketing strategies, including the ability to orchestrate every detail and then measure results. He/she will have the knowledge of how to leverage social networks to enhance campaign performance and nurture current prospects.
Devise strategies to drive online traffic to the company website.
Continually improve the usability, design, content and conversion of the company website.
Develop strategies for improving visitor-to-lead conversion of content.
Develop and manage digital marketing campaigns including lead generation programs on third-party sites and utilizing a range of techniques including paid search, SEO and PPC.
Oversee the social media strategy for the company and direct activity across all social media channels.
Help position Cyber-Ark as a thought leader and sharing ideas by creating content for Cyber-Ark?s blog, resource center and community. This may include video content in addition to written content.
Writing content - write regular, frequent blog posts for Cyber-Ark?s blog, write case studies, and additional content as needed.
Review new technologies and keep the company at the forefront of developments in digital/web marketing.
Experience working on a variety of web marketing campaigns and creating marketing materials and tactics, such as, content, webinars, SEO, PPC, email, online ads, videos, case studies and direct marketing campaigns.
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in SEO, PPC, email marketing, and social media.
You must be able to write outstanding, compelling marketing copy.
You must be intimately familiar with social networks and social media best practices on Facebook, LinkedIn, Google+, Twitter and YouTube.
Prior experience with Salesforce.com, Google Analytics, Marketo, web content management systems such as Drupal or Wordpress, and social media management tools is highly desirable.
Outstanding written and oral communications skills. Superior editing and proofreading skills.
A minimum of 4+ years of experience in online/digital marketing campaigns in B2B technology space, ideating, writing and distributing digital content.
A bachelor?s degree or equivalent experience is mandatory, with a focus on marketing, journalism or writing, preferred.
This position is based in Newton, MA.
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Currently, Cyber-Ark. is not accepting unsolicited resumes or phone calls from recruiting professionals, any resume from a recruiting professional will not be eligible for finder fees. All resumes are considered gratuitous and the property of Cyber-Ark Software, Ltd.
||57 Wells Avenue |
Newton, MA 02459
THIS JOB HAS EXPIRED