The Marketing Manager position resides in the marketing department within diaDexus. The position is responsible for building equity in the PLAC Test brand to increase awareness and utilization. Additionally, the role will be responsible for leading line extension launches that fall under the PLAC Test brand.
The Marketing Manager is expected to:
Develop annual marketing plans including promotional campaigns and corresponding budget
Develop and implement promotional campaigns, including copywriting.
Build training content for internal and partner sales teams. Oversee and monitor physician education programs
Lead the creation of the product positioning and launch strategy for PLAC Test line extension product introductions
Deliver a monthly revenue forecast and track program metrics (ROI)
Develop and maintain productive working relationships with cross-functional and external partners
343 Oyster Point Boulevard
South San Francisco, CA 94080