Marketing Manager Zipcar
THIS JOB HAS EXPIRED Overview:
Zipcar, the world?s largest car-sharing company, is looking to add new talent to our team.
Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Around the world?from coast to coast, across Canada, the UK, and college campuses in between?people are making the decision to live car free and enjoying the convenience and environmental benefits of having ?wheels when you want them?.
As we continue to grow our operations, we are looking for talented, passionate people with great ideas to join the family. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you?re results-oriented, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply.
To learn more about Zipcar, what we do, and how we do it, visit zipcar.com. For further employment opportunities, visit zipcar.com/about/jobs.
Collaborates with home office and General Manager on overall marketing strategy and overall progress
Prepares and manages annual budget with General Manager in accordance with media plan to achieve marketing goals
Lead the local market team in reaching the member acquisition goals
Orchestrates sponsorships, partnerships, events, promotions and advertising to increase visibility of Zipcar in the community
Manages Marketing Coordinator who oversees day-to-day activities, scheduling and execution of the Street Team. Actively recruits, hires and motivates Street Team staff and monitors results
Location specific growth planning and execution and identifies overall growth opportunities
Interface with local government agencies to integrate Zipcar with public transportation systems
Performs detailed planning, execution and reporting of marketing initiatives, maximizing ROI
Oversees and manages local social media
3 years prior marketing management experience, 5 years marketing experience
Budget preparation and variance analysis
Prior experience creating, executing and tracking a marketing plan
Local Chicago market knowledge a must
Social media experience
Four year college degree in marketing or a related field
Prior management experience
Event marketing experience, preferred
Good computer skills, MS Office proficiency
As a member of the Zipcar Team you will receive:
Competitive Benefits Package
Discounts on services, products and much more
||Philadelphia, PA |
THIS JOB HAS EXPIRED