Marketing Programs Manager Metamarkets
THIS JOB HAS EXPIRED Type: Full TimeMin. Experience: Manager/Supervisor
Metamarkets is looking for a Marketing Programs Manager who will be responsible for designing and executing innovative marketing programs. Candidates must have a strong ability to take a program from concept to execution, and evaluate against qualitative and quantitative objectives. Applicants should understand best practices and processes for lead generation as well as ongoing nurturing, and be passionate about building businesses and brands.
Metamarkets is transforming business intelligence for some of the largest platform businesses on the web. Our top-tier, engaged and growing customer set includes billions-daily real time biddable (RTB) display, mobile and video marketplaces; leading digital publishers; market-leading location-based social networks; and web-scale multiplayer online gaming platforms.
? Drive demand generation, marketing campaigns, nurturing programs and metrics.
? Develop segmentation and identify opportunities to drive targeted campaigns that generate new leads and/or nurture existing leads
? Define and optimize nurturing programs for various prospect segments to deepen relationships and user adoption
? Create and deliver marketing campaign content, including compelling offers, for business, operations and technical audiences
? Collaborate with sales and account management teams on pipeline maturation and customer life cycle, in support of pipeline goals and revenue growth
? Work with product marketing to develop product messaging that is solution-based and focused on customer pain points and/or critical business issues
? Coordinate the creation of, and in some cases develop, marketing materials such as white papers, data sheets, and case studies
Desired Skills & Experience
? 5+ years experience developing and executing successful demand generation/user acquisition programs
? Experience marketing B2B SaaS applications with a solution-oriented focus
? Experience developing messaging and customer-facing content
? Familiarity with marketing automation and CRM tools
? Focus on results-driven marketing and measurement
? Self-motivated, organized, and a strategic thinker
? Excellent written and verbal communication skills
||San Francisco, CA |
THIS JOB HAS EXPIRED