Online Marketing Operations Specialist (Mandarin Chinese) airbnb
THIS JOB HAS EXPIRED Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world ? online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 35,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.
Airbnb?s Online Marketing team is a small but growing team dedicated to connecting travelers and hosts together through world-class acquisition and retention efforts. Through rigorous technical discipline, daring hypotheses, roll-up-your-sleeves execution excellence, and a dyed-in-the-wool love of traveling the world and acquiring new experiences, the Online Marketing team strives to approach demand and supply generation in innovative and surprising ways.
Airbnb is looking for a talented Marketing Specialist to join the Online Marketing team in San Francisco. The ideal candidate for this position will be quantitative, fun, motivated, detail-oriented, and excited about marketing within the travel space.
Please Note: We are looking for three month contracts as well as full time employees. For contractors, upon completion of the contract we will assess the option of renewal.
Build, manage and optimize effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups and strategic investment) across various search and social media networks, including Google, Yahoo!, Bing and Facebook
Create, manage and optimize localized marketing campaigns based on strategic initiatives and deliver on specific CPA goals in native language
Generate and update online marketing reports (via tools and on an ad hoc basis) and regularly share performance metrics to the greater Online Marketing team
Manage ongoing communication and workflows with product vendors to help resolve issues, document challenges, facilitate collaborative product roadmap brainstorming sessions, etc.
Identify new opportunities and strategies for assigned markets that will assist with scaling our acquisition efforts for specific languages
2-5 years of tactical online marketing (focus on SEM, Display and/or Social Paid Advertising) experience
Knowledge and understanding of global ad platforms (Google, Facebook, Bing, Yahoo!, etc.) and local ad platforms
Highly proficient in Excel (pivot tables, graphs, formulas, etc.)
Fluency in English and native fluency in Mandarin Chinese
Ability to share knowledge and work on a team but also must be a self-starter to hit individual ROI goals
Familiarity with creating innovative and effective marketing strategies on multiple ad platforms. Experience ranging from writing ad copy, trafficking, defining audience targets, structuring tests and generating out-of-the-box solutions to help increase conversions are all musts
Ability to work efficiently in a fast-paced, start-up environment
Excellent communication skills
Must be creative, detail-oriented, organized and results-driven
||San Francisco, CA |
THIS JOB HAS EXPIRED