Product Marketing Manager Factual
THIS JOB HAS EXPIRED We are looking for an experienced and creative B2B product marketer with a strong record of achievement to drive awareness and adoption of Factual data products and services. From inbound marketing to positioning, competitive analysis, and external communications, you will lead and execute on a variety of initiatives to build our brand and drive growth. You will work closely with a cross-functional team including sales, product development, legal, engineering and more. You are expected to shape the product development process, organize product launches from beginning to end and form future marketing strategies. The ideal candidate A) has a background in B2B marketing of a technical product, B) is able to develop creative and effective marketing campaigns, C) is experienced in all forms of digital marketing (e.g., social media, SEM, email, blog etc).
Define key messages and product narratives.
Support product launches.
Drive awareness through case studies, customer testimonials, webinars, white papers, events.
Develop/execute customer acquisition campaigns, targeted primarily at app developers and publishers.
Manage SEM campaigns.
Write all types of content from sales collateral to newsletters and blogs.
Assist in managing social media presence.
3-5 years of experience in B2B marketing for a well-known technology product or service.
Interest in data-driven technologies and platforms, cloud applications, and APIs.
Comfortable in a startup environment, working on bleeding-edge product categories.
Prior experience leading, designing and executing on marketing programs that meet lead/pipeline targets.
Deeply understand how to measure campaign effectiveness and apply rigorous tracking and analysis to determine ROI.
Experience in various forms of digital marketing, such as SEM, email, and social media.
Strong leadership, organizational, analytical, problem-solving and communication skills.
Strong project management skills, creativity and resourcefulness.
B.A. or B.S.
||Los Angeles, CA |
THIS JOB HAS EXPIRED