SEM DIRECTOR Reply.com
THIS JOB HAS EXPIRED Reply.com seeks to hire a brilliant Search Marketing Director for our San Ramon, CA office located in the Bay Area. The Search Marketing Director will drive Reply!?s Search Engine Marketing (SEM) and Pay Per Click (PPC) efforts for multiple verticals. The Search Marketing Director is responsible for building and managing SEM and PPC accounts, in addition to hiring, training and managing a team of Search Marketing Managers and Analysts.
? Strategy: develop a successful customer acquisition strategy across search engines and PPC sources
? Account Management: build and optimize online marketing campaigns in Google, Bing and other PPC sources, with a focus on bidding, keyword expansion and ad copy testing
? Reporting: Provide strict ROI analysis and risk vs. reward modeling across accounts
? Team: hire, train and manage
? Advanced proficiency in Excel required - must know how to use pivot tables
? 3+ years of SEM experience required
? Comprehensive knowledge of the primary search engines and associated algorithms and website ranking strategies
? Experience with large (300,000+ search terms) PPC campaigns and leveraging the 'long tail'
? Experience managing marketing and advertising budgets with a demonstrated history of overachievement on goals and quarter-over-quarter contribution growth
? Team management experience
? Marin Software proficiency
? History of working directly with Google and Yahoo/Bing account reps
Personal Attributes of the Ideal Candidate include:
? A guerilla sensibility, an appetite for risk, a big thinker: Reply.com needs someone with experience but who is still open-minded enough to be innovative. In other words, we need someone who knows a lot, but knows he or she doesn?t know it all.
? High competitive metabolism and strong work ethic
? Self-motivated and self-directed
? Strong communication skills and a positive attitude
? Team attitude: a history of respect for all colleagues
? Compensation is competitive and dependent upon many factors including but not limited to experience, education and past success.
? Medical, Dental, Vision are offered date of hire and 401k plan is offered after 90 days of employment as well as the company paid benefits Long Term Disability, and Life Insurance.
Reply! Inc. is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. Reply! Inc. makes Internet marketing available to businesses of all sizes, by eliminating the need for complex and expensive online marketing infrastructures. Reply! Inc. provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks.
Reply! Inc. owns and operates many consumer-facing destination sites like, MerchantCircle, Bloglines, iMotors.com, Contractors.com, TimeBridge, LocalUniversities, and EducationHub that collectively help over 25 million monthly visitors find what they are looking for online. Go to Reply.com to learn more about our company.
||12667 Alcosta Boulevard |
San Ramon, CA 94583
THIS JOB HAS EXPIRED