SEM Manager, Analysis and PLA Art.com Inc.
THIS JOB HAS EXPIRED This role plays a critical global role in one of our most important channels, SEM. You will drive analysis, optimization and innovation for our text ad program, product listing ad program and mobile campaigns. You will support achievement of our revenue and cost targets by having a passion for optimization and driving new approaches for a state of the art internal system, and in-house program.You will combine your exceptional analytical skills with your strong SEM knowledge to develop, implement, tirelessly measure and forever optimize to achieve growth targets. This role is, by nature an exciting opportunity to partner with our talented cross-functional partners in engineering, merchandising, International, user experience and other marketing channels.
Participate in annual planning process and drive weekly forecast and reporting.
Propose new initiatives and projects to expand, enhance and drive SEM.
Synthesize data from various reporting tools, visually portray the results and provide meaningful insights to drive business decision making.
Achieve high-quality, error-free deliverables, ranging from reporting, account structure, C-level presentations or actionable reporting.
Innovate our testing process.
Develop standardized reporting and optimization for our International domains.
Monitor and evolve account strategy.
Develop strategy and manage revenue and costs for all aspects of global PLA programs to scale and optimize.
Partner with the SEM Content and Campaign team, and our dedicated SEM Engineering team to continue to evolve our internal SEM technology.
Manage an Associate Analyst and ad hoc Statistical interns.
B.S. / B.A. degree
SEM and or online experience (3+ years)
Knowledge of SQL queries will be a plus
Must have experience with Google Ad Words (GAP certified a plus), Google Analytics, enterprise data warehouses, data analysis across a range of environments, and Google, MSN, YAHOO programs and working relationships
Excel guru, with expertise in advanced functions
Demonstrated knowledge of key metrics for ROI analysis and SEM account optimization.
Ability to multi-task, prioritize and self-direct when necessary.
Entrepreneurial spirit with a passion for delivering results and innovation.
||2100 Powell Street |
Emeryville, CA 94608
THIS JOB HAS EXPIRED