Senior Email Marketing Manager ExactTarget
THIS JOB HAS EXPIRED DescriptionABOUT ET
We?re a global Software-as-a-Service (SaaS) leader serving thousands of the world?s top brands, while remaining a fun and fast-paced company that encourages passion and creativity on a daily basis. As we?ve grown, with offices from Sao Paulo, Brazil to San Francisco, Munich, Germany to Sydney, Australia, we?ve retained our small-company atmosphere where employees are encouraged to share ideas and make them realities. By partnering state-of-the-art technology and dedicated leadership with the best and brightest employees in the industry, ExactTarget fosters a culture of constant innovation and growth. Consistently ranked by employees as one of the ?Best Places to Work,? we encourage you to find out what being ?ORANGE? is all about!
ABOUT THE POSITION
The Email Marketing Manager works within the ExactTarget Marketing team and reports to the V.P. of Client Relationship Marketing. The Email Marketing Manager is responsible for all aspects of the external marketing and transactional emails sent on behalf of ExactTarget. They will manage the email team, and are accountable for the accuracy, timeliness, and consistency of all campaigns executed for ExactTarget.
?Manage and lead the team responsible and all aspects of the email and cross-channel programs for ExactTarget?s emails to our clients, partners and prospects.
?Manage the email planning, design and production teams through planning, prioritizing and producing timely, effective emails.
?Work with cross-functional teams to manage data flows, data augmentation, preference centers, account structure, and ongoing permission compliance.
?Serve as the primary point of contact for internal teams:
oReceiving Campaign Request Forms, creative and data assets and validating the completeness and accuracy with the stakeholders
oUpdating in-process changes and ensuring that both the stakeholder and the ExactTarget resources associated with the campaign are aware of those changes
?Assigning resources and ensuring that appropriate members of the Marketing email team are engaged to effectively manage the demand for various internal requests from global or other internal teams.
?Analyze and report regularly on the success metrics of all campaigns.
?Manage ongoing testing and optimization for all campaigns.
?Strive for constant and continuous innovation and improvement to the ExactTarget email and cross-channel marketing campaigns.
Requirements?BA/BS in Marketing, Communications, Business or related field; or equivalent experience with demonstrated proficiency.
?4+ years experience in email marketing managing campaigns and promotional/ editorial calendars.
?Industry experience with email optimization for engagement and response
?Deep experience and understanding of SaaS email platforms, particularly the ExactTarget email application and the Interactive Marketing Hub.
?Knowledge of cross-channel, and social and mobile marketing experience is a plus.
?Strong ability to effectively manage a team of production, technical and designers, as well as multiple assignments in a fast-paced, deadline-driven environment.
?Excellent interpersonal, presentation and communication skills (verbal and written).
?Must be exceptionally organized and detail-oriented.
?Ability to provide internal teams with best practices guidance related to current email, interactive, cross-channel marketing trends.
?Familiarity with project management tools, e.g. Microsoft Project, Wrike, etc.
||Indianapolis, IN |
THIS JOB HAS EXPIRED