Cvent is seeking a Senior Product Marketing Associate who can help take our lead and demand generation programs to the next level. Cvent's marketing group supports 10 sales divisions each with their own unique product offerings. We are looking for eager marketers who can learn to support the execution of 800+ live product seminars, 1200+ online webinars, and various nurturing and lead scoring programs that drive demand for our solutions.
- Develop, refine and maintain targeted marketing campaigns that result in high-quality sales leads
- Craft nurturing campaigns that measure prospect engagement and deliver dynamic content to peak prospect interest
- Leverage the Cvent email marketing and registration application to support ongoing live and virtual product demonstrations
- Work closely with Sales Development to maintain lead scoring and measurement processes to increase sales efficiency
- Work with creative marketing groups to develop landing pages, event websites, emails, collateral and content/promotional pieces
- Develop an understanding of the audience and buying stages for our solutions and developing solution-based value propositions accordingly
- Creative thinker, team player, straight forward, high integrity, disciplined, detailed, structured, organized, self-directed and excellent communicator
- 1-2 years marketing experience
- Experience with Marketing Automation programs, such as Eloqua, Marketo, Silverpop and other enterprise systems like Salesforce.com and Omniture a plus.
- Experience with managing email marketing software to control targeted communications
- Experience with MS Office Suite (Excel, Outlook, Word, Access)
- Strong technical background preferred
- Experience coding HTML for email deployment a plus. Expertise in design and layout (for web or email) is also preferred
- Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity
- Education: BA/BS required
- Ability to speak or write in multiple languages is a plus
Please note: Writing samples are required. A writing test will also be given.
|Location:||McLean, VA |