Social Media Specialist Integra Telecom
THIS JOB HAS EXPIRED DescriptionThis is a contract assignment.
The Social Media Specialist will help design and implement Integra?s social media portfolio to deliver innovative content, strengthen our relationship with users, and engage the community where our clients and prospects are interacting. As the Social Media Specialist you will be responsible for the start to finish championing and delivery of community-focused initiatives that leverage social media platforms. You will work with the marketing and web teams to ensure that we offer a comprehensive and growing community experience.
?Develop a strategy (both at the brand level and at the channel level)?leveraging Integra?s existing social media channels as well as identifying new social opportunities to build awareness, demonstrate thought leadership and drive new business opportunities.
?Develop a strategy for a new Integra blog, leveraging best practices in content marketing, including SEO/SEM, to drive relevance and increase Integra?s visibility on the web.
?Support brand, product and channel initiatives and campaigns with social strategies and activities in coordination with Manager of Content Strategy, Manager of Corporate Communications and the marketing team.
?Manage production and distribution of multimedia content including videos, podcasts and other assets.
?Identify public-facing brand advocates within the organization, and develop a plan for positioning these advocates within Integra?s social media communications?as contributors to Integra?s blog, as commentators in social forums, and as customer contact/problem solvers.
?Identify and evaluate tools for brand intelligence, social media management, monitoring and measurement. Develop recommendations, obtain stakeholder approvals and successfully implement these tools as part of a coordinated strategy.
?Coordinate trainings and set expectations with all stakeholders and contributors related to the utilization of social media channels, tools and overall online reputation management.
?Create a social/media content calendar with assigned roles, responsibilities and topical guidelines for contributions. Manage the calendar and all associated timelines, coordinating with internal stakeholders on contributions.
?Monitor the social conversation, both around Integra and Integra?s competitors?as well as industry trends, customer problems, and product opportunities. Seek out opportunities to curate and contribute based on discoveries.
?Identify opportunities for improved user experience (e.g. Facebook tab or applications)
?Communicate regularly with marketing principals on activities?obtaining buy-in from all necessary parties on content strategy, development and execution.
?Qualified applicants will possess a 4-year degree in Marketing or related field with 1-2 years of demonstrated social media experience
?Advanced knowledge of social media sites and tools
?Strong creative writing experience
?Excellent verbal and written communication skills.
?Strong customer service skills in dealing with in-house customers and outside contacts
?Proficient MS Office skills
?Strong attention to detail
?Good organizational skills
||1201 NE Lloyd Boulevard |
Portland, OR 97232
THIS JOB HAS EXPIRED