Variant Analysis Product Line Business Owner Ingenuity Systems
Ingenuity Systems is a leader in life science & bio-medical information products and services enabling researchers to model, analyze and understand complex biological systems foundational to human health and disease. We are passionate about our products, and dedicated to providing researchers with the knowledge required to make Better Decisions Faster?, accelerating the pace of drug discovery and development.
As a leader within the Products & Marketing team, you will be the key business owner for the success of the product line. You will be responsible for leading, developing and executing the business, product and go to market (GTM) strategy including business model optimization, new market introduction and ongoing P/L operations for the product line. You will work closely with the extended marketing, product management, sales, and executive teams to develop business plans based on in-depth market analysis, define the overall product strategy, and define and implement the product GTM strategy and programs. In addition, this position will be an external voice for the product line, evangelizing our technology and capabilities to customers and prospects.
Be the key go-to business / product line leader who owns end-to-end business success for the product in the market including P/L.
Own the GTM strategy, planning and execution engaging with cross-functional teams to align and manage key capabilities and timelines for successful delivery.
Conduct market research and develop frameworks for identifying, evaluating and prioritizing new business opportunities.
Work with business development / channel development to recruit and support new and existing channel partners expanding market reach and penetration.
Work with marketing to define, execute and deliver successful marketing programs to generate demand and achieve revenue targets.
Be the business and product champion externally at events, customer and channel engagements, and the passionate voice of the customer internally.
A passionate self-starter with a combination of business, product, and technical knowledge who has a proven ability to kick-start new products and see them through to successful completion
Able to evaluate, frame and make compelling recommendations so the executive team can effectively make business strategy and product investment decisions.
A strong leader and evangelist who is results driven, detailed, follows through, and has an ability to work effectively at all levels within the organization, customers and partners.
Strong analytical skills with experience in market research and data driven decision-making.
Comfortable working with scientific, technical and non-technical personnel with exceptional communication skills, including the ability to effectively present to customers.
Minimum five years experience in product marketing, business and channel development with an interest in applying your skills in life science research.
Experience in the Next Generation Sequencing (NGS) marketplace
BS in life sciences and an MBA (including relevant advanced studies preferred, ie MS, PhD, bioinformatics certification, genetics, etc).
Located in San Francisco Bay Area.
||1700 Seaport Boulevard |
Redwood City, CA 94063